This week I meet with a couple writers, who are interested in helping me create written material for my thesis project. I sought them out because I want to create a larger pool of written material with which to draw from. The broader viewpoints will also help to make my campaign more believable and add personality. These writers though are helping me for free so there is no guarantee they will stick.

When brainstorming my deliverables (hitting my head against the wall) for my project, I hit upon a dilemma that needed to be attended to first. The questions I needed to solve were, who was my campaign for and who would buy my campaign? Would it be the state itself, the NJ department or tourism or the chamber of commerce? Who would benefit the most from changing from the garden state into an identity that is more urban? And what is the chamber of commerce anyway? After doing research, I found out that the chamber of commerce is an association run by individual business people, civic leaders and business firms, whose interest it is to develop and promote commercial and industrial opportunities. The need for a chamber of commerce arose because businessmen needed an organization to represent their interests in the community. The chamber of commerce than would be a good client to think of when deciding on the appropriate deliverables. They would seem the most likely to run a campaign about the ungarden state.

The NJ department of tourism would also be fun but seem more content to keep things the way they are. Sill I will develop a set of appropriate deliverables for both groups.