GOAL: Identify elements of street culture that has crossed over to products and identities. Examples include Samba that is used to sell Shakira's music, Brazilian Jiu-Jitsu which put the spotlight on mixed martial arts and Capoeira (a martial art disguised as a dance) that has crossed over to video games. Other examples that have crossed over to popular culture are parrots (unique animals of the region), Christ the Redeemer (landmarks), motifs, cultural painting, beaches, flags, bathing suits and an alcoholic drink named caipirinha.
gov (interesting use of the flag)
music (music associated with Brazil)
gringo (use of a distinct word from the Brazilian culture)
These videos compare Samba from the streets in Brazil and Shakira's video which is a product for the USA.
These videos show how Capoeira, a Brazilian martial art disguised as a dance, was used in a game created by the Japanese.
Brazilian Jiu-Jitsu was created and refined from street fights in Brazil. It uses chokes, joint locks and leverage to beat opponents. When the UFC made its debut, Brazilian Jiu-Jitsu exploited the faults of all other martial arts systems. When the UFC defends itself from being labeled as scenseless violence, it falls back on the premise of Brazilian Jiu-Jitsu in that it's a chess match of skill.
UFC
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