Phone Conversation with Tom

Progenitor (noun) – a precursor, an originator of a line of descent, the seed of what will become

The feeling of happiness can be attributed to a person or personified to a place that has a vision of its self of what it can become in the future.

Where is NJ at now and where will it be 10 years from now?

What can be uncovered about NJ?

What are the borders of New Jersey not physically but in terms of how it’s perceived stereotypically? Then how can those borders be expanded?

In promoting itself, New Jersey has played it safe with stale state slogans and generic tourism commercials. Characters and places that are the fruit of NJ aren’t appropriate for self-promotion. By playing it so safe, NJ has hurt their hurt their own self–image.

NJ is moving away from its old identity of “The Garden State.” This could lead to an opportunity to rename the Garden State Parkway and create a new identity for it.

The traits that define the character of a place can be incorporated into design to create a sense of that place.