Characteristics of a green brand are transparency, credibility, accountability, being a visionary and an enabler. Interestingly these are also the characteristics spoken about in the Democratic debates to which candidates measure themselves upon. Barack Obama has questioned Hillary’s transparency, while Hillary has concerns with Barack’s credibility. All of the candidates have different stances for removing the troops from Iraq.

The National Brand Index evaluates national brands on assets, geography, exports, people, governance, tourism, culture, immigration and investment.