Wal-Mart

Wal-Mart has been criticized for its handing of employees, putting mom and pop shops out of business and impact on the environment. To counter the negative perception of their brand Wal-Mart has created Sustainability 360, which is a website where consumers can voice to Wal-Mart ways in which it could help sustain the environment. By hosting this site, Wal-Mart aims to show the public they can be accountable, transparent, an enabler and a visionary. To further influence the consumer, Wal-Mart has updated its tagline to “Save money. Live better.” A noteworthy product Wal-Mart has been pushing is its organic cotton yoga outfits. By aligning itself with a social cause, Wal-Mart aims to sustain its business by staying ahead of consumer expectations.